How Corporate Responsibility Impacts Employee Loyalty

Bruce K. Long, an experienced entrepreneur and entertainment industry professional, founded several technology-focused companies, including the boutique Effects Firm Muse VFX and a cloud based solution provider BeBop Technologies. Over his career, Bruce K. Long has held a number of senior executive positions and is a strong advocate of conscious and ethical workplace cultures. 

In the modern workplace where layoffs and lateral career moves are commonplace, employee loyalty is not guaranteed. The most competitive companies attract their workers through a strong company culture that emphasizes their role in benefiting their employees and the wider community. 

One way companies demonstrate their values is through corporate responsibility programs. This may include supporting local charitable causes or committing to environmentally-conscious business practices. These programs have a measurable impact on employee satisfaction and retention.

Workers from the ages of 24 to 35 are more likely to view the workplace as a venue for community service. Employers who support their employees' volunteer efforts or encourage their workers to participate in charitable events as a team can attract more talented candidates in this demographic.